Digital Marketing Internship

About Us

The California Dental Assistant Program (CDAP) is a forward-thinking initiative dedicated to providing dental assistants and pre-dental students with comprehensive resources, training, and community support. Our marketing efforts are aimed at growing awareness, engaging our audience, and sharing valuable content that enhances learning and professional development.

Position Overview

We are seeking a Digital Marketing Intern to support our marketing campaigns, content creation, and community engagement initiatives. This internship provides an excellent opportunity to gain hands-on experience in digital marketing, content strategy, and community outreach. The intern will collaborate with the marketing team to drive brand awareness, increase online visibility, and engage with our audience across various channels.

Key Responsibilities

• Assist in executing guest blogging campaigns, identifying potential sites, and building relationships for guest posts.
• Contribute to backlink campaigns by reaching out to relevant sites and implementing strategies to enhance SEO.
• Engage in online conversations on social media, forums, and community platforms to boost visibility and interaction.
• Help create, edit, and publish blog posts that align with the program’s content strategy and marketing goals.
• Support free giveaway campaigns aimed at increasing engagement and lead generation.
• Draft and send weekly emails for our newsletter, focusing on program updates, educational content, and promotional materials.
• Assist in developing and distributing free online dental materials to attract and retain the audience.
• Contribute to community mass text and calling campaigns that share program updates and events, promoting active involvement.

Qualifications

Technical Skills:

• Basic knowledge of digital marketing principles, SEO, and content strategy.
• Familiarity with social media platforms, email marketing tools (e.g., Mailchimp, Constant Contact), and community engagement tools.
• Basic understanding of blogging platforms (e.g., WordPress) and content creation.
• Knowledge of Google Analytics, SEMrush, or similar tools is a plus.
• Basic graphic design skills or familiarity with tools like Canva or Adobe Spark is a plus.

Additional Requirements:

• Currently pursuing or recently completed a degree in Marketing, Communications, or a related field.
• Strong writing, communication, and organizational skills.
• Creative mindset with an interest in engaging online audiences.
• Ability to collaborate effectively with a team and work independently on projects.
• Interest in dental education, digital marketing, or community outreach is a plus.

Interview Process

1. Application Review:
   • Submit your resume, cover letter, and any relevant marketing projects or portfolio links. Applications will be reviewed on a rolling basis.
2. Initial Screening Call (20-30 minutes):
   • A brief phone call with HR to discuss your background, interest in the role, and availability.
3. Technical Interview (1 hour):
   • A remote interview with a member of the marketing team, focusing on digital marketing concepts, past experience, and familiarity with marketing tools.
4. Project-Based Assessment (2-3 days):
   • Candidates will complete a short marketing task, such as creating a sample blog post, drafting a newsletter, or developing a basic campaign outline.
5. Final Interview (30-45 minutes):
   • An interview with the program director or senior team member to discuss cultural fit, long-term goals, and your passion for digital marketing in the education sector.

What We Offer

• Hands-on Experience: Work on real digital marketing campaigns that drive engagement and growth.
• Mentorship: Learn from experienced marketers and educators.
• Flexible Hours: Remote work with a schedule that aligns with your availability.
• Potential for Future Opportunities: High-performing interns may be considered for extended roles or permanent positions.

Apply today to join a dynamic marketing team dedicated to advancing dental education through digital innovation!

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